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Inside Denim issue 17 out now!

Travis Kelce joins Tommy Hilfiger as brand ambassador and creative collaborator

Pull&Bear releases collab with Montserrat Messeguer

News

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The skills are alive with Kyoto Denim

An official social media account run by the government of Japan has celebrated one of the country’s denim brands. The government paid tribute to the Kyoto Denim brand, which has helped preserve artisan skills by applying them to denim as well as to ...

Denim Deal seeks UK growth with launch event at LaundRe
As part of its global expansion, the Denim Deal hosted an event at London’s laundry and education hub LaundRe to...
Jeansland features Alice Tonello
In the new Jeansland podcast episode, Andrew Olah sits down with Alice Tonello, Chief Brand & Strategy Officer at...
Raddis celebrates first regenerative extra-long staple cotton
Raddis Cotton has presented its first extra-long staple (ELS) cotton grown under regenerative practices in response to...
Mavi sells 14m pairs of jeans in 2025
Turkish fashion brand Mavi is boosting its visibility in the US, opening 11 stores there in 2025 as well as eight in in ...
Blue Fever acquires Garmon
Hong Kong based Blue Fever has acquired Garmon from Kemin, which owned the chemicals company since 2018. Kemin has...
Change of chief executive at AWWG
Madrid-based denim retail group AWWG has announced that its chief executive, Marcella Wartenbergh, is stepping down...

Dialogue

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Clocking On with Nikita Raman

Nikita Raman’s experience across categories, segments and countries helps shape her approach, with Hugo Boss’ suiting strength an inspiration for fresh designs. 6.00am Let’s be honest: my day does not start with a sunrise jog or a green...

Gap builds on its indigo foundations
Jane Pattinson, senior vice-president and global head of design at Gap,...
Adriano Goldschmied on the potential of digital printing
The ‘Godfather of Denim’ tells Inside Denim how he sees advances in technology...
Miles Johnson on why true denim sustainability demands collaboration, not competition
Consultant Miles Johnson acknowledges the dichotomy between balancing profit...
Clocking On...Terrence Ruggiero - A day in the off-season
After years in Manhattan, Lunasalt Denim founder Terrence Ruggiero swapped one...
Playing to its own fashion rhythm
Claudiu Ciubotaru, marketing director at Bucharest-based denim brand No44, says ...

Features

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Indigo’s sophisticated companion

Advances in blending, weaving and dyeing wool have led to some exciting new denim fabrics, in a quietly growing segment that offers an upmarket take on winter collections. Adriano Goldschmied loves the idea of expanding natural fibres into denim....

Tokyo retail reality check
Tokyo, a fantastic and shining metropolis. A mecca for denim lovers and a...
Stretch in or out?
Jeans are near perfect candidates for mechanical recycling thanks to their high ...
A new spin on hemp
Innovation in hemp processing is helping the natural fibre shed its...
Biotech indigo at a tipping point
Disrupting an industry that produces some 70,000 tonnes of petrochemical indigo ...
Lift-off for LaundRE
The doors are finally open to the UK’s washing, upcycling and R&D hub for jeans ...